Don’t always trust what you see when looking at photos on the internet. Most of the time photos and video are manipulated, color graded and enhanced to get the best look out of the project. It’s not a bad thing, we do it, because we can. Sometimes the creator wants a different look and feel for the mood he/she is trying to get across. In video a lot of producers are shooting in a “flat” color profile. It allows us to manipulate the color and sharpness, rather than fighting with the colors our camera has already applied to footage.

I have some followers that have mentioned they feel cheated when finding out the photos or video have been enhanced. Most of our industry does it. Movies, fashion, photography and even our bodies.

In this photo, I wanted more of a sunset/golden hour look. This photo was taken at noon, so to achieve my look, I had to color grade it.