At Zulu Whiskey we like to not only showcase our work and achievements, but the great work of others too. Here is a Christmas ad by a UK supermarket chain.

On Christmas Eve 100 years ago, soldiers on both sides laid down their weapons in commemoration of the holidays.

The ad remembers that time, showing both British and German forces coming together for a friendly soccer match and a touching gift exchange.

It is a powerful remembrance of the true meaning of Christmas.